IBM said Thursday it is collaborating with the BMW Group to explore the role of Watson cognitive computing in personalizing the driving experience and creating more intuitive driver support systems for cars of the future.

As part of the agreement, the BMW Group will collocate a team of researchers at IBM’s global headquarters for Watson Internet of Things (IoT) in Munich, Germany and the companies will work together explore how to improve intelligent assistant functions for drivers, said IBM.

“Watson is transforming how people interact with the physical world – helping to create safer, more efficient and personal experiences at home, at work and on the road,” said Harriet Green, Global Head of IBM’s Watson IoT business.

“With this agreement, our companies will work together to lay the foundations so that drivers can benefit from Watson’s conversational and machine learning capabilities. Our insight shows that while the car will remain a fixture in personal transportation, the driving experience will change more over the next decade than at any other time of the automobile’s existence,” he added.

According to IBM, the car’s manual will be ingested into Watson so that drivers can ask questions about the vehicle in natural language while still being able to focus on the road. The aim is for the solution to also incorporate data from the Weather Company (an IBM business) as well as realtime, contextual updates about route, traffic and vehicle status in order to enrich the driving experience and make recommendations to the driver.