In a marketing campaign it has termed “Binge On,” T-Mobile is set to offer free video streams to its customers, T-Mobile Chief Executive John Legere announced today.
This is in response to the growing agitation for mobile video, without the all-too-familiar, but highly despised data caps. T-Mobile said this is a viable prospect that will allow the company grow its customer base, without overwhelming its network. T-Mobile will be working with media companies to optimize their apps.
“Customers have a huge and increasing appetite for new and innovative ways to use their smartphones,” Legere said. “But what I see is there’s amazing content being created, but it’s being created for movie and TV screens. All content is going to the Internet, and I’m trying to get it mobile. It’s a huge disconnect. A big, big portion of data is wasted,” he added.
This service is slated to begin on November 15, with the following initial streaming services:
Major League Baseball
Fox Sports GO