Comcast announced today its decision to increase its monthly data cap from 300 gigabytes to one terabyte, or the equivalent of 700 hours of video streaming and 60,000 high-resolution photo downloads.
Customers who require more data beyond this will have to pay a steep price for it as the company has tagged on an extra $50 on top of their regular bill. This new data cap and unlimited data pricing will take effect from June 1.
Most of Comcast’s customers- up to 99 percent – typically use an average of 60 gigabytes of data monthly, said Marcien Jenckes, Comcast’s VP of consumer cable services. That is 940 gigabytes less, or less than six percent of a terabyte. The company has conducted trials over the past four years, experimented with different offers and analyzed feedback before creating the new data plan.
“We have learned that our customers want the peace of mind to stream, surf, game, download, or do whatever they want online. So, we have created a new data plan that is so high that most of our customers will never have to think about how much data they use,” said Jenckes.
“We’re currently evaluating our plans to roll this out in other markets, we’ll keep listening – and we’ll be open to making further changes in the future to deliver the best high-speed data service to our customers,” he added.