IBM on Monday unveiled a $200 million USD investment in the new global headquarters for its Watson Internet of Things (IoT) business in Munich.

The company is exploring new IoT capabilities around Blockchain and security and an array of clients that are driving real outcomes by using Watson IoT technologies to draw insights from billions of sensors embedded in machines, cars, drones, ball bearings, pieces of equipment and even hospitals.

This is part of the company’s global investment of $3 billion USD designed to bring Watson cognitive computing to IoT, IBM has allocated more than $200 million USD to its global Watson IoT headquarters in Munich.

The investment, one of the company’s largest ever in Europe, is in response to escalating demand from customers who are looking to transform their operations using a combination of IoT and Artificial Intelligence technologies, said IBM.

The Watson IoT headquarters will be home to what the company called the “first ever cognitive IoT Collaboratories,” which it described as a hands-on industry labs where clients and partners can work together with IBM’s 1,000 Munich-based researchers, engineers, developers and business experts to drive collaborative innovation in the automotive, electronics, manufacturing, healthcare and insurance industries.

“IBM is making tremendous strides to ensure that businesses around the world are able to take advantage of this incredible period of technological transformation and develop new products and services that really change people’s lives,” said Harriet Green, Global Head of IBM’s Watson IoT business.

“Germany is at the forefront of the Industry 4.0 initiative and by inviting our clients and partners to join us in Munich, we are opening up our talent and technologies to help deliver on the promise of IoT and establishing a global hotbed for collaborative innovation.”