eBay said July 11 it will acquire SalesPredict, an Israel-based company that leverages advanced analytics to predict customer buying behavior and sales conversion.

SalesPredict is eBay’s latest acquisition that will support its artificial intelligence, machine learning and data science efforts, said the company, and follows eBay’s recent acquisition of Expertmaker to further bolster its structured data efforts.  Financial terms of the deal were not disclosed.

eBay said there are three key efforts that comprise its structured data initiative: collect the data; process and enrich the data; and create product experiences.  SalesPredict will contribute to data processing and enrichment, specifically with respect to inventory insights.

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“SalesPredict’s deep expertise in predictive analytics and machine learning will contribute to eBay’s structured data efforts, said  Amit Menipaz,Vice President and General Manager of Structured Data at eBay.

“For our buyers, it will help us better understand the price differentiating attributes of our products, and, for our sellers, it will help us build out the predictive models that can define the probability of selling a given product, at a given price over time,” he added.