It begs the question of why you have to use a product if you have to go to somewhat extreme lengths to protect yourself from certain technology in the product, but prospective users of iPhone X can already purchase masks fashioned to protect them from the phone’s ingrained facial technology.

The device does not ship out to consumers till November, but Apple’s senior VP of worldwide marketing Phil Schiller said the feature was one of their most secure, during a keynote at the unveiling of the product.

Touting the futuristic feature as a game changer, but one which will become commonplace in the future, he emphasized the security of the phone.

“With the iPhone X, your iPhone is locked until you look at it and it recognizes you,” Phil Schiller said “Nothing has ever been more simple, natural, and effortless.”

Chinese merchants have already launched the sale of “protective masks” in response to the news, and in anticipation of paranoia attached to the FaceID feature. 

Vendors Already Selling Face Masks to Protect Users From iPhone X’s Facial Recognition face masApple said it wanted to make sure Face ID wouldn’t be fooled by three-dimensional models, so it worked with professional mask makers in Hollywood to ensure the FaceID couldn’t be fooled by synthetic faces, masks or photographs.

The iPhone X features a TrueDepth camera that allows the Face ID system to ensure that the face looking at the screen is that of the actual owner.

This feature works by sending out 30,000 invisible dots that pinpoint the curves of the head and other facial features. An infrared camera also tracks the patterns of the face, which helps confirm that the face on record is the one belonging to the device’s actual user.